Anything But Ordinary

Transform your organisation into an innovation powerhouse where people thrive,

culture aligns with strategy, and business models evolve seamlessly

Just Imagine

What if you could be the organisation that outperforms the market by 9x over a 10-year period by clearly articulating its purpose, as found by Harvard Business Review.


What if you could be the organisation that achieves 47% higher revenue growth through strong cultural alignment. MIT showed us it is possible.


What if you could be the organisation that ensures future work success by focusing on human capabilities like creativity, empathy, and adaptive thinking, which Professor Lynda Gratton at London Business School reveals can't be automated.


We know, leadership quality directly affects engagement, productivity and retention, what if you could be confident that your investment would directly impact your bottom line?


Imagine the transformative impact on your organisation by embracing these trends. By aligning purpose, culture, leadership, kindness, and talent development, you can drive innovation, agility, and engagement, ensuring sustained success and a competitive edge.


The question isn't whether these possibilities exist in your organisation.


The question is: can you see them?


Impossible Made Possible

Most transformation efforts fail because they optimize for the wrong things. Here's what happens when you optimize for what actually matters:


86% Engagement in Legal Sector In an industry known for burnout, we achieved 86% participation with 1,700+ comments and exceeded sector benchmarks across every metric. The secret? We measured what people actually cared about, not what HR textbooks said we should measure.


PE Backers Increased Targets by 50% When private equity raises revenue targets from £100M to £150M in 18 months, they're not betting on spreadsheets. They're betting on a team that understands how to scale human potential alongside business growth.


Acquisitions, Zero Culture Casualties Integration usually means someone loses. We integrated £45M worth of acquisitions while delivering 27% synergy savings and strengthening culture. Because the best deals aren't just about numbers, they're about people.


96% Headcount Growth, Zero Redundancies Even during COVID, we grew from 162 to 344 people across four countries without a single redundancy. Most companies choose between growth and security. We proved you can have both when you design for human resilience.


These are results which illustrate what can be achieved when you look deeper and bring a fresh perspective to often complex commercial challenges.


Why xOrdinary

Most leaders never see their biggest opportunities. Here's what I bring:


Fresh Perspective Over Frameworks I don't believe in one-size-fits-all solutions. Instead, I create bespoke approaches that emerge from your unique context and reality. Every person has distinctive qualities that, when properly understood and harnessed, become your competitive advantage.


The Pattern Recognition Advantage Three decades of seeing what others miss, across multiple sectors and geographies. From Māori tribal leadership to insurance, engineering to private equity. Each transition happened because someone recognized my gift for bringing fresh thinking to established patterns.


Individual Insight Expertise I have a deep understanding of what makes people tick, how to bring out their unique qualities, and how different people can work together productively. This isn't just theory, it's proven capability that connects individual transformation to organisational transformation.

Big shifts often start with small conversations


When you sense there's more to the situation than conventional wisdom suggests, that instinct is worth exploring.

Let's Talk It Through