Anything But Ordinary

Transform your organization into an innovation powerhouse where people thrive, culture aligns with strategy,

and business models evolve seamlessly.

Doing Things Differently

Imagine

What if your organization could outperform the market by 9x over a 10-year period by clearly articulating its purpose, as found by Harvard Business Review.


Imagine achieving 47% higher revenue growth through strong cultural alignment. MIT showed us it is possible.  


What if you could ensure future work success by focusing on human capabilities like creativity, empathy, and adaptive thinking, which Professor Lynda Gratton at London Business School reveals can't be automated.


We know, leadership quality directly affects engagement, productivity and retention, what if you could be confident that your investment would directly impact your bottom line?


Picture fostering a culture of kindness and compassion that leads to 21% higher profitability, as shown by London Business School research. 


Imagine the transformative impact on your organization by embracing these trends. By aligning purpose, culture, leadership, kindness, and talent development, you can drive innovation, agility, and engagement, ensuring sustained success and a competitive edge.

*Research

Justine Whitaker

Meet Justine Whitaker, an innovative Organisational Psychologist with over 30 years of experience transforming people and culture functions across global organisations. As a forward-thinking executive leader, Justine excels at building cutting-edge frameworks that align organisational culture with tangible business outcomes, consistently delivering value to shareholders and investors in the UK and Asia Pacific.


With a unique ability to balance strategic vision with genuine human connection, Justine quickly identifies potential in both people and opportunities, transforming strong foundations into exceptional results. Her track record spans finance, professional services, and technology sectors, where she has significantly accelerated revenue growth through both organic expansion and strategic acquisitions.


What truly sets Justine apart is her humanistic approach combined with purposeful leadership. She naturally tunes into the emotions and needs of others, building trust and credibility while driving sustainable growth that balances present rewards with future impact. Whether reimagining employee experiences, delivering double-digit growth, or serving as a trusted strategic partner, Justine brings her whole-person perspective to create positive and enduring impact on the teams, organisations, and communities she joins.

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